Gaming Ad Guide

A guide to advertising in games for Australian brands and publishers: formats, audience planning, rewarded and playable units, attribution and suitability.

What we cover

Gaming Ad Guide reports on in-game advertising. Coverage is organised into 2 sections: Attribution, Playable Ads. So far 5 articles have been published. It is written for brand planners, game publishers and media agencies.

How we work

Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.

We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.

Follow along

Every article appears in the RSS feed. That is the simplest way to follow the publication, without an account and without a newsletter.

Contact

Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.