Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Gaming Ad Guide.
Formats Desk
Covers advertising units inside games
Explains how each in-game format works and where it fits in a campaign.
Measurement Desk
Covers attribution and campaign economics
Follows how game campaigns are measured and how their economics stack up.
Audience Desk
Covers gaming audience planning
Looks at who plays what and how gaming audiences are planned and localised.