In-Game Formats
Adapting text for small mobile game screens
Shorten and lay out localised game ad text so the claim, essential conditions and action remain readable on a small phone.
Section
In-Game Formats
In-Game Formats
Advertising inside games
Understand where ads appear during play, how to match a placement to a campaign goal and what evidence to request for an Australian brief.
In-Game Formats
Buying gaming ad inventory
A practical guide to buying gaming ad inventory in Australia: define the placement, compare buying paths, check availability and agree on delivery evidence.
In-Game Formats
Checking inventory availability by device
Verify gaming ad availability across mobile, PC and console by checking the actual placement, targeting, creative requirements and device-level forecast.
In-Game Formats
Checking whether an in-game placement can actually be seen
Inspect an in-game surface from the player's view and ask how size, angle, obstruction and measurement gaps affect visibility.
In-Game Formats
Comparing direct game publisher deals with network buying
Compare direct publisher and network gaming ad buys on inventory control, commitment, Australian eligibility, operations and delivery evidence.
In-Game Formats
Comparing intrinsic in-game placements with display overlays
Compare game-world surfaces with app display overlays by player view, interaction, visibility evidence and risk of covering controls.
In-Game Formats
Designing an ad readable during short gameplay breaks
Make a gameplay-break ad readable with a clear first view, one message, visible qualifications and a review of the player flow.
In-Game Formats
Gaming ad creative
Plan gaming ad creative around the player’s view, a readable message, clear actions and a destination that matches the promise.
In-Game Formats
Gaming advertising experiments
Plan a gaming ad experiment around one decision, comparable groups, measurable outcomes and clear limits on the result.
In-Game Formats
Gaming advertising formats
Compare intrinsic placements, app display, interstitials, rewarded ads and playables by what players encounter and what a buyer can verify.
In-Game Formats
Gaming campaign operations
Approve gaming campaign handovers, monitor placement and delivery changes, and reconcile the final record against the booking.
In-Game Formats
In-game ads versus esports sponsorships
Compare player-facing game ads with esports sponsorships by audience, rights, delivery evidence and campaign goal.
In-Game Formats
Intrinsic in-game advertising
Understand intrinsic in-game placements, how to assess creative fit and visibility, and what to request for an Australian campaign.
In-Game Formats
Managing creative approvals with game publishers
Set a publisher approval route, identify each creative version and confirm the approved asset is ready for its intended game placement.
In-Game Formats
Planning creative for virtual billboards and surfaces
Brief and inspect virtual billboard creative for surface fit, readable messaging, motion and approval in the intended game.
In-Game Formats
Prelaunch testing: creative readability across orientations
Check game ad text, cropping and controls in each portrait or landscape view the booked placement supports.
In-Game Formats
Understanding the player action that triggers an ad
The action that starts a rewarded ad is part of the campaign experience.
In-Game Formats
Understanding where an ad appears during play
Follow a game session to distinguish world surfaces, adjacent units, breaks and reward offers before approving a placement.