Brand Suitability
Avoiding rewards that create misleading ad interactions
A reward should encourage a voluntary ad experience, not make a player click, install or purchase under a false impression.
Section
Brand Suitability
Brand Suitability
Checking that translated game ad copy fits the interaction
Compare translated instructions, reward prompts and button labels with the actions a game ad actually performs.
Brand Suitability
Choosing a suitable brand message for a rewarded placement
A rewarded ad should communicate one idea before the player returns to the game.
Brand Suitability
Choosing an ad format that does not misrepresent a reward
Decide when a rewarded ad fits, separate the game benefit from an advertiser offer, and check that the player sees the true earning condition.
Brand Suitability
Defining categories of games a brand will avoid
Turn brand concerns into clear game exclusion definitions, thresholds, buying controls and exception rules.
Brand Suitability
Evaluating brand lift in gaming campaigns
Judge a gaming brand-lift study by its question, exposed and control groups, inventory coverage, response counts and uncertainty.
Brand Suitability
Evaluating game genres against a brand's audience
Assess whether proposed game genres fit your brand’s Australian audience using evidence for the titles, placements and eligible inventory offered.
Brand Suitability
Gaming brand suitability
Assess game content, expected audience, placement controls and delivered inventory before approving a gaming ad placement.
Brand Suitability
Responding to unexpected placements in a gaming campaign
Document, pause, investigate and correct an unapproved gaming ad placement before resuming delivery.
Brand Suitability
Reviewing game content before a brand placement
Identify the exact game, inspect gameplay around the proposed ad and record the conditions of approval.